The question that literally every person that has a business is asking themselves. After all more visitors translates to more sales. There are free and pretty straightforward ways to boost traffic to your website. Each of these solutions works in combination with the others to boost your website’s traffic.
1. Get more Website Traffic by Optimizing it for your Visitors
Websites can be optimized for speed, design, and SEO – website performance and great aesthetics are an absolute must. As a side note – there’s always a tradeoff.
- The more design heavy elements your website has, the less performant it will be.
- The more SEO optimized your website is, the worse the user experience.
As a business owner, it’s important to stay focused on the end goal – conversions. Converting website visitors into paying customers.
Optimizing your website for performance or the search engine isn’t how you get traffic. Optimizing for visitors is.
2. Get more Website Traffic by Leveraging Online Communities and Forums
Since you run a business in your field, you must be a subject matter expert. After all, you have likely studied your craft, then worked at an established company, and have quite a lot of the experience in the industry. By participating in forums such as Reddit, Quora, or your niche specific forums, you can provide helpful answers and link back to your website where it’s relevant. This, while avoiding being too promotional and focusing on adding value.
3. Get more Website Traffic by Implementing a Newsletter
A regular visitor is worth more than a new visitor. Converting your new visitors into regular visitors is a pretty big deal actually, and this can be achieved in a few ways. One of them being a a newsletter subscription. These people WANT to hear from your business. Be it company updates, new blog posts, promotions, services – you name it. Mailchimp and a few other providers offer free tiers.
4. Get more Website Traffic by Search Engine Optimization (SEO)
SEO will be the largest source of website traffic that you’ll have, unless you do something extremely wrong. The point of optimizing your website for search engine optimization is to have it discovered for relevant content.
SEO is essentially accomplished through selecting keywords that you need your website to rank as high as possible on Google, Bing, DuckDuckGo, etc.
SEO is extremely important, but overdone SEO is detrimental to your visitors – one must thread carefully.
5. Get more Website Traffic by Calling to Action to Share
Every blog post has to have social media share button – absolutely! But, an explicit call to action works wonders. Something like:
- “Help us spread the word”
- “Comment your thoughts”
- “Share this with your network if it brought you any value”
In Conclusion
These are 5 free ways that will lead to increasing traffic to your website. They all work in conjunction with each other. Implementing a call to action message with content that’s not really relevant to your audience won’t get you shares. Offering a Newsletter without implementing SEO to have your content discovered won’t get you many subscribers – no matter how great the content is.
So as portrayed in the last section – if you found this article helpful – please do share!